When speaking about K-Beauty on a global scale, one name consistently rises above: COSRX.
More than just a skincare brand, COSRX has become a benchmark of performance, innovation, and trust, redefining what it means to bring Korean beauty to the world.
Founded with the mission to simplify skincare through effective, science-backed formulations, COSRX quickly broke through the crowded beauty landscape. What makes COSRX a true global leader is not only the accessibility and friendliness of its products, but also the credibility it has built with millions of customers who trust the brand daily.
COSRX is a global K-beauty pioneer, trusted for effective, skin-friendly formulas. With millions of loyal users, it delivers proven solutions for everyday skin concerns.
of users report improved skin concerns.
brand recognition across K-beauty markets.
repeat purchase rate among customers.
From market entry to sustained growth, we provide the strategies and support your brand needs to thrive.
We position your brand where it matters most.
Driving awareness, trust, and measurable impact.
Long-term partnerships, continuous innovation.
From strategic launches to sustained growth, we’ve supported our partners with tailored actions that delivered measurable results on the Romanian market. Here’s a glimpse of what we’ve accomplished together.
In today’s beauty and cosmetics market, digital presence defines a brand’s success. Our 360° approach combines precision targeting, storytelling, and data-driven strategies to ensure visibility, engagement, and conversion across all online touchpoints. From awareness campaigns to customer loyalty programs, we build complete digital ecosystems that support sustainable growth.
Performance Advertising
Influencer & Creator Ecosystem
Content & SEO Strategies
Customer Engagement & Retention
Why It Works
Our digital marketing framework is not about isolated campaigns, but about creating a unified brand experience. By integrating performance advertising, influencer ecosystems, content, and retention strategies, we ensure that every touchpoint is optimized. The result is a consistent brand presence that doesn’t just reach audiences, it inspires them to engage, convert, and remain loyal.
Retailers are key gateways for consumer trust and sales. By partnering with leading pharmacy chains, beauty retailers, and e-commerce platforms, we design campaigns that put brands directly in front of buyers. From exclusive launches to thematic promotions, our initiatives combine visibility with conversion, creating immediate sales impact and long-term positioning.
Key strategies:
Our work in press and media has been a cornerstone in building the brand’s long-term visibility and prestige. Through carefully planned PR initiatives, we secured consistent coverage in top beauty magazines and highly relevant online platforms, ensuring that the brand reached the right audiences at the right time. These appearances have amplified visibility, reinforced the brand’s authority, and created strong recognition in an increasingly competitive cosmetics landscape.
Key outcomes:
Gathering over 1,100 participants and featuring more than 150 renowned national and international speakers, the National Dermatology Congress sets a distinguished benchmark in scientific excellence. The event's robust program includes presentation sessions, keynote lectures, educational pannels, and research posters, each designed to deliver both immediate theoretical insights and practical advancements.
For any beauty or skincare brand, participating in such high-profile medical events is not just an option, but a necessity. These platforms open access to healthcare professionals, validate the brand through scientific association, and ensure long-term credibility in front of both industry leaders and consumers. By standing side by side with the medical community, brands secure a stronger voice, build authority, and gain lasting trust that directly translates into market growth.
Key outcomes:
Direct interaction remains one of the most powerful tools in building brand trust and driving sales. Our in-store promoter activations create memorable, face-to-face experiences that bring products closer to consumers in pharmacies, beauty stores, and partner retailers.
Through live demonstrations, tailored recommendations, and sampling opportunities, customers not only discover products they connect with but also connect with the brand on a personal level. This direct engagement builds confidence, drives immediate conversions, and generates loyalty that continues far beyond the store visit.
Key outcomes:
In today’s beauty landscape, digital presence defines brand success. Our influencer marketing activities connect brands with authentic voices and engaged communities, creating impact that traditional advertising cannot achieve. From Gen Z creators to trusted dermatologists, we carefully curate partnerships that resonate with the right audiences.
By leveraging influencers’ credibility and reach, we not only drive awareness but also spark genuine conversations around the brand. These collaborations translate into measurable growth: stronger visibility, consumer trust, and accelerated conversions across online platforms.
Influencer marketing goes beyond visibility, it builds emotional connections. By activating creators who embody the brand’s values, we ensure campaigns feel authentic, relatable, and aspirational. This approach not only generates immediate buzz but also strengthens long-term brand equity, turning influencers into ambassadors and followers into loyal customers.
Key outcomes:
Mobility means visibility. By placing branded vans in high-traffic business and retail locations, we create an unmistakable brand presence that can’t be ignored. These moving billboards serve as both a marketing tool and a consumer touchpoint, delivering visibility directly where it matters most.
More than just transportation, branded vans embody the brand’s identity in motion, they communicate trust, scale, and accessibility. Whether stationed in front of pharmacies, beauty retailers, or strategic business hubs, they reinforce awareness daily and make the brand instantly recognizable to thousands of potential customers.
Key outcomes:
Elevators are everyday spaces with unmatched captive attention. By customizing elevator doors and interiors with branded visuals, we transform routine commutes into powerful branding moments. This form of advertising delivers high-frequency exposure in premium corporate and retail environments, ensuring daily brand recall.
Key strategies:
Corporate hubs are high-value environments where decision-makers and professionals converge daily. By creating strategic pop-up corners inside these spaces, we bring brands directly into the workday routine of educated, high-income consumers. These activations generate premium exposure, allow direct product experience, and build brand affinity in a context of trust and prestige.
Key strategies:
Workshops are the heart of authentic brand connection. By creating spaces where beauty enthusiasts can learn, test, and experiment, we transform curiosity into trust and inspiration into loyalty. These events go far beyond product presentation, they empower consumers to understand skincare on a deeper level, to engage directly with experts, and to experience the brand's philosophy first-hand.
In an oversaturated beauty market where consumers are bombarded with claims and trends, workshops cut through the noise by offering something rare: genuine experience and education. They shift the relationship from transactional to transformational, turning passive shoppers into informed advocates who don't just buy products they believe in them. This experiential approach bridges the gap between digital discovery and real-world trust, creating memorable moments that algorithms can't replicate.
Key strategies & outcomes:
With more than 800 ambassadors enrolled, from passionate content creators to nano, micro, and macro influencers, our program is one of the most powerful brand advocacy ecosystems in Romania. Every piece of content created is not just a post, but a genuine story that connects products with diverse and engaged communities.
Key strategies & outcomes:
Trust is the most valuable currency in beauty and skincare. Through our dermatologist marketing program, we collaborate with certified dermatologists who are also digital pioneers of skin health, combining professional expertise with strong online presence. Their recommendations carry authority and credibility, helping consumers feel confident about their skincare choices.
These dermatologists act as both educators and brand advocates, explaining product benefits in a medically accurate way while sharing real-life results with their communities.
By bridging science with social influence, we ensure that brands not only gain visibility but also build long-term trust in front of both consumers and professionals.
Key strategies & outcomes:
In an era where consumers are bombarded with beauty trends and endless product launches, dermatologist marketing stands out as a mark of credibility and distinction. Partnering with medical experts who are also digital voices not only elevates brand authority but ensures that every recommendation is rooted in trust, expertise, and authenticity. This unique approach positions brands above fleeting trends, establishing them as reliable, science-driven leaders in the skincare market.
Beyond awareness, dermatologist marketing drives meaningful engagement. Their professional perspective sparks conversations, educates audiences on skin health, and nurtures communities built around knowledge and care. This deeper connection ensures that consumers don’t just discover products, they understand and trust them, turning awareness into lasting loyalty.
Real People, Real Skincare
Education works best when it’s fun, dynamic, and relatable. Through our street interview series, we take skincare conversations directly to the public, asking real people about ingredients, SPF, and routines. This format reveals how informed consumers really are, and when they’re not, our influencer host delivers clear, friendly explanations right on the spot.
This innovative approach breaks the barriers of traditional skincare communication, transforming complex topics into simple, engaging content that resonates with younger audiences. By making education interactive and entertaining, we not only inform but also inspire curiosity, building a stronger, more confident consumer base.
Key outcomes:
Visibility at the point of sale is one of the most powerful drivers of consumer choice. We ensure that partner brands are showcased in premium positions across pharmacies and beauty retailers, creating strong visibility where purchase decisions are made. From dedicated shelves to branded corners, every display is designed to highlight products in a way that attracts attention, builds trust, and drives conversions.
By managing in-store exposure strategically, we transform shelves into brand experiences. This presence not only supports awareness and sales, but also strengthens credibility by placing products in trusted retail and pharmacy environments, ensuring that consumers see them as reliable, high-quality choices.
Key outcomes:
Premium Placement: Dedicated shelves, end caps, and branded spaces in pharmacies and retailers.
Retail Partnerships: Strong collaborations with leading chains for optimal visibility.
Point-of-Sale Materials: Branded displays, signage, and educational materials.
Consumer Trust: Products placed in pharmacies and trusted beauty stores enhance credibility.
Conversion Impact: Eye-catching visibility that drives awareness into immediate sales.
Sustained Exposure: Long-term retail strategies that keep products top-of-mind for consumers.
Empowering professionals is key to empowering consumers. Through specialized training sessions for pharmacists and in-store beauty consultants, we ensure that the people recommending products every day have the knowledge, confidence, and expertise to do it right.
These sessions go beyond simple product presentations, they combine scientific insights, ingredient education, and practical application tips. By doing so, we equip professionals with the tools they need to translate complex skincare concepts into clear, trustworthy advice for customers.
