About Us

About AQUA - MLL Group

We grow exceptional beauty brands that redefine innovation and trust.

Aqua Publis & MLL Group was founded in 2007 with a clear ambition: to bridge the gap between global skincare innovation and emerging European markets. What began as a small, passionate team quickly evolved into one of the most trusted distributors and brand curators in the region.

We were among the first to introduce K-beauty to Romania, setting a new standard for performance, transparency, and authenticity in skincare. Over the years, our portfolio has expanded to include some of the world’s most respected brands, from laboratory-driven European icons to clean, forward-thinking newcomers redefining the beauty industry.

Our growth has always been guided by our values: integrity, dedication, and curiosity. We’ve built our reputation not by chasing trends, but by recognizing real innovation, and by helping brands translate it into sustainable success. Today, Aqua Publis stands as a trusted partner for both global beauty leaders and emerging disruptors seeking to establish a meaningful presence across Europe and the UK.

At Aqua Publis & MLL Group, our mission is to create lasting connections between brands, professionals, and consumers, relationships built on trust, transparency, and shared vision.

We act not just as distributors, but as strategic partners who understand the complexities of each market. From product registration and logistics to marketing and education, we offer full-service brand management tailored to each brand’s unique goals.

Our commitment is to select only the most innovative and ethical skincare and supplement brands, ensuring that every name we represent aligns with our philosophy of quality, integrity, and measurable results. By combining international expertise with deep local insights, we help our partners grow sustainably — and empower customers to make informed, confident choices in their beauty routine

We envision a beauty industry where quality, transparency, and responsibility define success. Our vision is to lead the transformation of the European skincare landscape by championing brands that make a real difference, brands that are rooted in science, powered by innovation, and guided by authenticity.

At Aqua Publis, we believe that curation is an act of trust. That’s why we work selectively, partnering only with brands that share our commitment to excellence and long-term impact. By focusing on fewer, high-performing names, we ensure that each receives the visibility, resources, and strategic support it deserves.

Our goal is not just to distribute products, but to nurture brands that inspire confidence, elevate industry standards, and shape the future of global beauty.

Our History

Our Mission

At Aqua Publis & MLL Group, our mission is to create lasting connections between brands, professionals, and consumers, relationships built on trust, transparency, and shared vision.

Our Vision

Comprehensive brand solutions

Discover our services

We provide end-to-end solutions for beauty brands, from market entry and legal compliance to marketing, retail expansion, and brand growth. Your success is built on our expertise.
With a 360° approach and a network of trusted partners, we turn brand potential into lasting performance.

Our History

Company Journey

Journey Was Started

Welcome to Industrie, a leading industry innovator with a rich history of excellence. With a passion for precision and a commitment to quality, we have been empowering industries and driving progress.

Quality Control System
Building Quality Industrial

Journey Was Started

Quality Control System
Building Quality Industrial

Journey Was Started

Quality Control System
Building Quality Industrial

Journey Was Started

Quality Control System
Building Quality Industrial

Journey Was Started

Quality Control System
Building Quality Industrial

In 1990

Journey Was Started

Quality Control System
Building Quality Industrial

In 2000

Journey Was Started

Quality Control System
Building Quality Industrial

In 2007

Journey Was Started

Quality Control System
Building Quality Industrial

In 2018

Journey Was Started

Quality Control System
Building Quality Industrial

In 2024

Journey Was Started

Quality Control System
Building Quality Industrial

Services

Providing solutions of every kind

Engines prime movers and exhaust gas turbochargers.

Mechanical
Engineering

We solve worldwide industrial problem the heart global industry.

Fuel & Gas
Management

We solve worldwide industrial problem the heart global industry.

Electron
Microscope

We solve worldwide industrial problem the heart global industry.

Achievement

Company Achievement

00 +

Drilling Fields

00 %

Crane Equipment

00 m

Metal Factory

00 k

Special Machinery

Start Your Project

Metallurgical products
of the highest class

Driven by Vision, United by Purpose

She is the driving force behind all the creativity that goes around here. Strategy is her middle name. Marketing Professional Certificate & Oxford - College of Marketing

Raluca F.

Business manager

Responsible for a 300% sales increase, he turns strategy into measurable success. His leadership drives growth, innovation, and flawless execution, the results speak for themselves.

Sorin J.

Business developer

A palate-cleansing presence, her fresh perspectives and ability to stay cool under pressure make her the mint in the sales mojito.

Denisa R.

Retail Manager

Fruitcake, lemon drops, cotton candy, and muffins go together in the same person. She is the cherry from the customer service cake.

Cristina C.

Head of Customer Service

Smart, kind, and hardworking. If you need something to be done right and quickly, she's your person.

Elena A.

Retail Manager

Her first name is ambitious, the middle one is perseverant and the last one devoted.

Georgiana D.

Marketing specialist

She’s ambitious, always learning, and faces every challenge with a smile and a laugh.

Daniela V.

Marketing specialist

She mixes hard work with good vibes, always learning and adding a touch of creative magic.

Stefania S.

Marketing specialist

Movies, games and it problems are my hobbies. Just count on me and I’ll fix IT.

Bogdan C.

Digital & Software Development Manager

Incredibly calm and composed, you can’t shake him even with the toughest assignment.

Silviu S.

Logistics Manager

He’s the logistical mixologist, blending efficiency, strategy, and problem-solving into a seamless operational flow.

Alexandru G.

Logistics Manager

Brand that
trust us

Trusted by global beauty leaders who share our vision for authenticity, performance, and growth.

Our brands about us

Niche Beauty Lab

Our partnership with Raluca and her team has been built on shared values and a genuine passion for skincare. Together we have built a strong presence in the Romanian market. Our shared focus on education, transparency and making science-based, effective skincare accessible to everyone makes this partnership truly special.

Max Oberloher

Acnemy, Theramid & Transparent Lab

DECIEM (The Ordinary)

We’re extremely pleased with our partnership with MLL. Raluca has consistently gone above and beyond to increase our visibility and ensure our brand stands out in a highly competitive market. The team is incredibly responsive and consistently reliable, making them a valuable and trusted partner.

Massin Sais

The Ordinary

Partners who chose us

Those who have chosen to collaborate with us know that they will always find a reliable, stable, selective partner who will do everything to provide support and understanding of their particular needs.