Trusted importer and curator of premium skincare and supplements since 2007. Aqua Publis - MLL Group connects global beauty brands with customers across Europe and the UK.
At Aqua Publis - MLL Group, we believe that trust, integrity, and passion are the foundation of long-lasting partnerships. Since 2007, we’ve been connecting the world’s most innovative skincare brands with professionals and consumers across Europe.
When we chose the name Aqua Publis, we thought of water - pure, essential, and transparent. These are the same values that have defined our company since the beginning: honesty, dedication, and respect.
Founded in 2007, Aqua Publis - MLL Group was among the pioneers who introduced K-beauty to Romania. We curate brands that redefine skincare - science-based, ethical, and results-driven.
Our purpose is simple: to make every partnership as clear, natural, and vital as water.
At Aqua Publis - MLL Group, we see selectivity not as limitation, but as strategy.
In a beauty industry defined by constant novelty, we choose to go deeper, not broader. Every brand we partner with is carefully evaluated through a rigorous selection process that looks beyond market trends, focusing instead on formulation integrity, scientific validation, ethical standards, and global potential.
This meticulous approach ensures that every name in our portfolio stands for authenticity, credibility, and results. We don’t aim to represent every brand, we aim to represent the best. By maintaining a curated portfolio, we dedicate the time, resources, and creativity required to provide 360° brand management: strategic positioning, medical and retail integration, marketing acceleration, and sustainable expansion across Europe.
Our selectivity empowers us to act as true partners, not intermediaries. It allows us to understand each brand’s DNA, amplify its strengths, and translate its vision into measurable success. Through focus, we build brands that last, and partnerships that evolve.
Behind every successful beauty brand lies a foundation of trust, and trust begins with protection.
At Aqua Publis - MLL Group, legal and regulatory compliance isn’t an afterthought, it’s an integral part of how we build, manage, and sustain brands.
We work closely with top-tier legal partners and intellectual property experts in Romania and across Europe to ensure that every brand in our portfolio operates within a framework of complete integrity. From trademark protection and regulatory approvals to distribution contracts and advertising compliance, our processes are designed to safeguard brand identity and market reputation at every stage.
By combining legal precision with strategic foresight, we help our partners navigate complex European regulations effortlessly, protecting their innovation, credibility, and long-term value.
Integrity isn’t just a principle, it’s our legal standard.
From market entry to sustained growth, we provide the strategies and support your brand needs to thrive.
We position your brand where it matters most.
Driving awareness, trust, and measurable impact.
Long-term partnerships, continuous innovation.
